Polish cosmetics are booming on the British market. More and more UK consumers are recognising high quality, innovative formulas and competitive prices of Polish cosmetics. In this article we will look at the most popular Polish brands, from young and dynamic companies like MyBestPharm, Sunew Med+, Verdelove and Primabiotic to well known brands like Ziaja or Inglot that have won the hearts of the British. You will find out what makes these products, what are their flagship lines and why you should get them. Whether you are a skin care, makeup or diet supplement fan, you will find something for yourself.
MyBestPharm: Diet supplements straight from Poland
MyBestPharm is a relatively young Polish brand that is quickly gaining recognition on the British market. Founded in 2021, the company specialises in producing high quality diet supplements and cosmetics.
In the UK MyBestPharm is popular for their innovative products that support health and beauty. Their weight loss supplements such as MyBestSlim and products that improve skin, hair and nail appearance from the MyBestBeauty line are of great interest to British consumers. They appreciate the effectiveness and safety of MyBestPharm products.
What sets this brand apart from others? It's the scientific approach and collaboration with doctors. MyBestPharm invests in intense research on their products, which is confirmed by over 4000 tested products and 1300 women testers. They offer products that will give visible results, which is what demanding British consumers expect.
MyBestPharm also educates their customers. On the company's website you can find many articles and tips about healthy lifestyle, proper nutrition and supplementation. This approach is particularly appreciated by British consumers who are looking not only for products but also for reliable information about health and beauty.
Sunew Med+: Polish brand with a beauty mission
Sunew Med+ is another Polish company that is gaining more and more recognition on the British market. Founded over 16 years ago by Anna Wochna, the brand specialises in producing high quality skincare products.
On the UK market Sunew Med+ is known for their innovative skincare products. Their exfoliating gels, day and night creams and snail mask are of great popularity. British consumers appreciate Sunew Med+ for their effectiveness and fast results.
What sets Sunew Med+ apart from the competition? It's the combination of modern formulas with high quality ingredients. The company creates products that give immediate results, which is what demanding British consumers need. Additionally, Sunew Med+ offers products for sensitive skin, which is appreciated by people with skin problems.
It's worth noting that Sunew Med+ invests in research and development, working with renowned laboratories and scientific institutions. That's why the brand can offer products based on the latest discoveries in dermatology. This approach is particularly appreciated by British consumers who are looking for scientifically proven effective products.
Verdelove: Natural skincare in modern format
Verdelove is a Polish brand that is gaining recognition on the British market. Founded in 2015 the company specialises in producing dermocosmetics based on active natural ingredients.
In the UK Verdelove is popular due to their innovative face and body care products. Their creams from the anti-aging series (Odexim) and products for dark circles and bags under the eyes are of great interest. British consumers appreciate the effectiveness and safety of Verdelove products.
What sets this brand apart from others? It's the focus on specific skin problems and creating targeted solutions. Verdelove combines the power of natural ingredients with modern production technologies to offer next generation skincare. Additionally, the company educates their customers on skin care, which is appreciated by British consumers who are aware of their skin.
Verdelove also pays attention to ecology and sustainable development. The company uses eco-friendly packaging and aims to minimize its impact on the planet. This approach is more and more appreciated by British consumers who not only look at the quality of products but also at the ethics and social responsibility of cosmetic companies.
Primabiotic: Polish innovation in natural supplements
Primabiotic is a Polish brand that is successfully entering the British market. Specialises in natural diet supplements and cosmetics, innovation is the key to health and beauty.
In the UK Primabiotic is popular due to its unique products such as collagen shots. The company offers a wide range of supplements for immunity, joint health and products for women and men. British consumers appreciate Primabiotic for natural ingredients and effectiveness.
What sets Primabiotic apart from other brands? It's the innovative approach to supplementation. The company focuses on easy to use supplements such as collagen shots which is what busy British consumers need. Additionally Primabiotic puts emphasis on eco-friendly packaging and natural ingredients which is in line with the growing ecological awareness in the UK.
Primabiotic also educates consumers. On the company's website you can find a blog with articles about healthy lifestyle, correct supplementation and beauty care. This approach is appreciated by British customers who are looking for not only products but also reliable information about health and beauty.
Ziaja: Natural beauty at affordable price
Ziaja is one of the most recognized Polish cosmetic brands that is successfully entering the British market. Founded in 1989 by pharmacists Aleksandra and Zenon Ziaja, the company from the beginning focused on natural ingredients and affordable prices.
Ziaja offers a wide range of products for face, body and hair care. Among the bestsellers in the UK are the olive oil creams, goat's milk products and Baltic Home SPA cosmetics. British consumers appreciate Ziaja for effectiveness, simplicity of ingredients and eco-friendly approach to production.
What sets Ziaja apart from other brands? It's the consistent use of natural ingredients such as olive oil, goat's milk or aloe and no animal testing. The company produces around 1200 products of which many have become popular among British consumers looking for effective care at a reasonable price.
Ziaja also innovates. The company introduces new product lines that respond to the current trends in skin care. At the same time Ziaja stays true to its philosophy of offering high quality cosmetics at affordable prices which is especially appreciated by British consumers in the current economic situation.
Eveline Cosmetics: Innovative formulas at your fingertips
Eveline Cosmetics is another Polish brand that has succeeded on the British market. Founded in 1983 the company quickly became one of the largest Polish cosmetics exporters, reaching over 70 countries on 6 continents.
In the UK Eveline is famous for innovative products for face, body and makeup. The creams from the Hyaluron Clinic series, Bio Vegan products and nail care cosmetics are the most popular. What makes Eveline win over British consumers? It's the combination of high quality, innovative formulas and competitive prices. The company uses modern active ingredients such as hyaluronic acid or vitamin C in affordable products. Additionally, Eveline offers many vegan lines and cruelty-free products which corresponds to the growing ecological awareness of British consumers.
Eveline Cosmetics also invests in research and development, cooperating with renowned laboratories and scientific institutions. This way the brand can offer products based on the latest discoveries in the field of cosmetology. This approach is especially appreciated by British consumers who more and more look for scientifically proven effective cosmetics.
Bielenda: Natural beauty from Poland
Bielenda is a brand that has been building its position on the cosmetics market since 1990. Founded by Barbara Bielenda the company quickly gained recognition abroad, including in the UK.
In the UK Bielenda is famous for its innovative face and body care lines. The products from the Skin Clinic Professional, Botanic Spa Rituals and CBD Cannabidiol series are the most popular. British consumers appreciate the combination of natural ingredients with advanced cosmetic formulas.
What sets Bielenda apart from other brands? It's the use of active natural ingredients such as CBD oil, hyaluronic acid and plant extracts. The company offers comprehensive care, products for different skin types. Additionally Bielenda introduces innovations inspired by the latest trends in cosmetology which attracts British consumers looking for effective and modern solutions.
Bielenda also puts a lot of emphasis on educating consumers. The company has a blog with tips on skin care and healthy living and organises online workshops and training. This approach is especially appreciated by British customers who more and more look not only for products but also for reliable information on beauty care.
Inglot: Polish brand conquering the world of makeup
Inglot is a true Polish pride in the world of colour cosmetics. Founded in 1983 by Wojciech Inglot the company, which started as a small business in Przemyśl, has become a global brand present in luxury locations all over the world, including the UK.
In the UK Inglot is famous for its wide range of eyeshadows, innovative nail polishes and professional makeup products. The Freedom System palettes are especially popular, allowing to create customised sets of products and the "breathable" nail polishes.
What sets Inglot apart from the competition? It's the high quality of products, innovative formulas and huge colour range. The company uses the latest technologies in makeup production, the "breathable" nail polishes are an example of that. Additionally Inglot offers vegan and cruelty free products which matches the growing ethical awareness of British consumers.
Inglot also invests in educating and inspiring their customers. The company organises makeup workshops, collaborates with professional makeup artists and influencers and has active social media profiles where they share tips and makeup trends. This approach is especially appreciated by British customers who look not only for products but also for inspiration and knowledge on makeup.
Delia Cosmetics: Polish expert in colouring
Delia Cosmetics is another Polish brand which is gaining more and more recognition on the British market. Founded in 1998 by a chemistry doctor Józef Szmich the company quickly became a leader in hair and eyebrow colouring.
In the UK Delia Cosmetics is especially famous for the Eyebrow Expert brow products and the Cameleo hair and colouring products. British customers love the high quality of the products, their longevity and the wide range of shades.
What sets Delia Cosmetics apart from the competition? It's the specialisation in niche product categories such as henna for eyebrows where the brand is the undisputed leader. The company uses innovative formulas and high quality while keeping competitive prices. Additionally Delia Cosmetics offers products for different types of hair and skin which matches the diversity of British consumers.
Delia Cosmetics also invests in research and development and collaborates with laboratories and trichology experts. This way the brand can offer products that not only colour but also care for hair and eyebrows. This approach is especially appreciated by British customers who more and more look for multi functional products for skincare.
Soraya: Polish tradition in modern times
Soraya is a brand with a long history which successfully conquers the British market. Founded in 1983 the company for years built its position as one of the leading cosmetics producers in Poland and now is successfully presenting its products in the UK.
On the British market Soraya is especially famous for its innovative skincare and body products. The creams from the Bakuchiol range, products from the Collagen line and the Ideal Beauty products are the most popular. British customers love the effectiveness and affordable prices of Soraya products.
What sets Soraya apart from other brands? The combination of tradition and modernity. The company uses its many years of experience in creating cosmetics while investing in innovative ingredients and modern formulas. Soraya offers products for different skin types and focuses on comprehensive skincare at an affordable price. Additionally the brand introduces new products inspired by the latest trends in cosmetics which attracts British customers looking for effective skincare solutions.
Soraya also puts a big emphasis on customer education. The company has a blog with skincare and healthy living tips and organizes webinars and online consultations with experts. This approach is especially appreciated by British customers who more and more look not only for products but also for reliable information about beauty.
Flos-lek: Polish phyto cosmetics for demanding
Flos-lek is another Polish brand which gains more and more recognition on the British market. Founded in 1994 the company specializes in creating skincare and body care products for sensitive skin of the face and body.
In the UK Flos-lek is famous for its dermocosmetics and products based on natural ingredients. The gels with medical light for eye area, Anti Acne products and Hydrospheric products are the most popular. British customers love the effectiveness and safety of Flos-lek products.
What sets this brand apart from others? Above all the phyto cosmetics approach combining natural ingredients with innovative technologies. Flos-lek uses active natural ingredients while investing in research and development of new formulas. The company offers products for individual skin types which suits the growing awareness of British customers about skincare.
Soraya also puts a big emphasis on customer education. The company organizes training and workshops for beauticians and pharmacists and has a blog with skincare tips. This approach is especially appreciated by British customers who more and more look for products recommended by professionals.
Trends and perspectives for Polish cosmetic brands in the UK
The success of Polish cosmetic brands on the British market is not accidental. It results from several key factors and trends which are worth to mention:
- Quality vs price: Polish cosmetics offer high quality products at competitive prices. With the rising costs of living in the UK, customers are looking for alternatives to expensive luxury brands.
- Natural and ecological: Many Polish brands focus on natural ingredients and ecological packaging which suits the growing ecological awareness of British customers.
- Innovation: Polish cosmetic companies invest in research and development and offer innovative formulas and solutions which attract customers looking for new things.
- Specialization: Some Polish brands like Delia Cosmetics or Inglot specialize in specific product categories which allows them to become experts in their niches.
- Customer education: Polish brands invest in their customers education offering advice, workshops and educational materials which builds trust and loyalty.
- Availability: The growing number of Polish shops in the UK and the development of online sales make Polish cosmetics more and more available for British customers.
- Recommendations: Positive opinions and recommendations from the Polish community in the UK contribute to the popularity of Polish brands among a wider group of customers.
Looking forward, we can expect to see more Polish cosmetics in the UK. Companies will probably invest in online sales channels which will allow them to reach a wider audience. We can also expect more collaborations with British beauty influencers and experts which will help to build brand recognition.
At the same time Polish companies will have to face the challenges of Brexit such as changes in import regulations or potential currency fluctuations. But so far the results show that Polish cosmetic brands have the potential to not only maintain but even strengthen their position on the British market.
Summary: Why to choose Polish cosmetics in the UK?
Polish cosmetic brands are successfully breaking into the British market, offering high quality, innovative formulas and competitive prices. Here are the top reasons to choose Polish cosmetics in the UK:
- High quality at a reasonable price: Polish brands offer products of the same quality as luxury brands but at a much more affordable price.
- Innovative formulas: Companies like MyBestPharm, Sunew Med+ or Verdelove are using the latest discoveries in the field of cosmetology and supplementation, offering effective and safe products.
- Natural ingredients: Many Polish brands, like Ziaja, Primabiotic or Flos-lek use active natural ingredients.
- Wide range: From skin and body care to makeup and dietary supplements - Polish brands offer comprehensive solutions for every need.
- Ethical production: More and more Polish companies offer vegan and animal tested free products which corresponds to the growing awareness of the consumers.
- Specialisation: Brands like Delia Cosmetics or Inglot are experts in their niches, offering high quality products in specific categories.
- Innovative forms of supplementation: Companies like Primabiotic offer supplements in convenient forms like collagen drinks which corresponds to the needs of modern consumers.
- Education and support: Polish brands invest in consumer education, offering advice, workshops and educational materials which helps in making informed choices.
- Adaptation to the market: Polish companies quickly adapt to changing trends and British consumers needs, offering products that match local preferences.
- Positive reviews and recommendations: Growing popularity of Polish cosmetics in the UK is a proof of their effectiveness and quality.
Polish cosmetics are not only a cheaper alternative to international brands but often leaders in their categories. Give them a try and see for yourself how they work on your skin. Whether you are looking for skin care products, makeup or dietary supplements, Polish brands have a lot to offer. Their success on the demanding British market is a proof that Polish cosmetic industry can compete with global giants and offer high quality products at affordable prices.
